Ship the campaign without the scramble.

Briefs, distribution, newsletters, audits — the marketing motion most teams ship with three tools and a shared spreadsheet, captured as four Apps.

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Four Apps across the content loop.

Briefing

Content brief

Turn a target keyword into a brief: search-intent read, competitor coverage gaps, outline, and the angles only you can own.

Inputs: Target keyword · ICP · Existing posts (URL list)
Outputs: Brief (Markdown) · Competitor matrix (CSV)
Skills: serp-read · page-fetch · gap-analyze
Connects: gsc · ahrefs · notion

Distribution

Social pack

Take one source post and produce platform-native variants — LinkedIn, X, Threads — each rewritten to that platforms voice, not just truncated.

Inputs: Source post (URL or doc) · Platform set · Tone
Outputs: Platform drafts (Markdown) · Image prompts (JSON)
Skills: rewrite-tone · hook-write · thread-split
Connects: linkedin · buffer · drive

Newsletter

Weekly digest

Sweep your sources — blogs, podcasts, GitHub, Twitter — cluster the noise, and assemble a digest with your editorial voice on top.

Inputs: Source list · Topic focus · Length target
Outputs: Newsletter draft (Markdown) · Source list (CSV)
Skills: feed-read · cluster · editorial-write
Connects: rss · gmail · beehiiv

SEO

Content audit

Crawl your domain, find thin pages, cannibalisation, and quick-win gaps. Outputs a prioritised hit list, not a 200-row spreadsheet.

Inputs: Domain · Sitemap · Priority pages
Outputs: Audit summary (Markdown) · Fix list (CSV)
Skills: site-crawl · serp-read · keyword-cluster
Connects: gsc · ahrefs · sheets

Next pack Customer support Triage, draft, resolve.