Marketing Operations

All posts in the Marketing Operations category.

Marketing Operations Apr 3, 2026 10 min read

The Complete B2B Marketing Attribution Guide — Why 90% of Teams Get It Wrong and How to Fix It

B2B marketing attribution is one of the most contested topics between marketing and finance. When the CFO asks which campaigns are actually generating revenue, most marketing teams can't give a confident answer. This guide explains why attribution is so hard in B2B — and how to build a system that actually holds up to scrutiny.

Marketing Operations Apr 3, 2026 12 min read

行銷花了多少錢帶來多少收入？B2B 歸因分析完全指南

近 90% 的 B2B 行銷團隊面臨歸因困難。老闆問「這筆廣告預算帶來了多少收入」，你卻只能說「大概」。本文拆解 B2B 歸因的核心挑戰，以及如何建立真正可信的 ROI 分析體系。

Marketing Operations Apr 3, 2026 12 min read

营销花了多少钱带来多少收入？B2B 归因分析完全指南

近 90% 的 B2B 营销团队面临归因困难。老板问「这笔广告预算带来了多少收入」，你却只能说「大概」。本文拆解 B2B 归因的核心挑战，以及如何建立真正可信的 ROI 分析体系。