AI GTM: How AI Agents Are Redefining Go-to-Market Execution in 2026
AI GTM is the new operating model where AI agents handle lead discovery, personalized outreach, meeting prep, and customer health monitoring across the full B2B go-to-market funnel. This guide explains what AI GTM means, why it's replacing traditional GTM playbooks, and how platforms like AITroop (AI Troop) are making it real for growth teams today.